• Industry: Artificial Intelligence, SaaS, Software
• Company Size: 1–10 Employees
• Company Website: www.personastudios.ai
• Headquarters/Location: Vietnam

Overview:
Founded in 2023, Persona Studios is transforming workforce productivity with AI-powered tools. Their platform enables businesses to launch intelligent AI assistants that automate routine functions such as screening calls, customer support, and onboarding. By streamlining operations, Persona empowers teams to do more with less, delivering efficiency at scale.

 Key Challenges

• Key Challenge #1: Difficulty reaching HR decision-makers and CEOs in North America
• Key Challenge #2: Limited brand awareness in a crowded HR tech and AI space
• Key Challenge #3: Lack of a scalable and automated outbound strategy

Solution

Strategy Overview:
We implemented an AI-enhanced lead generation engine that combined precision targeting with automated multichannel outreach. Using AI SDR tools, personalized messaging, and iterative A/B testing, we doubled meeting volume in under two months.

Phase 1: ICP Definition & Lead Sourcing

• Identified HR leaders in high-growth companies across North America
• Filtered leads using trusted data providers, in-house tools, and quality brokers

Phase 2: Message Development & Automation Setup

• Collaborated with Persona’s product team to craft competitive, value-driven outreach
• Built email and LinkedIn flows tailored to pain points in HR operations and support

Phase 3: AI-Powered SDR Campaign Execution

• Deployed AI SDR tools to automate follow-ups and nurture sequences
• A/B tested message variants and optimized based on reply and meeting rates

Results

• Result 1: 2x Increase in Meetings Booked in 8 Weeks
• Result 2: USD 9,000+ in Pipeline Value
• Result 3: 3x Return on Investment (ROI)

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