• Industry: Financial Services, Fintech
• Company Size: 50–100 Employees
• Company Website: https://onebrick.io
• Headquarters/Location: Indonesia

Overview:
Founded in 2011, OneBrick is a leading financial service provider and payment aggregator in Southeast Asia. Their fintech API platform enables digital fund transfers and seamless payment processing across industries, helping large enterprises increase conversion rates and simplify financial operations through efficient banking and e-wallet integrations.

Key Challenges

• Key Challenge #1: Difficulty engaging directly with CFOs, CTOs, and Finance leaders in high-volume industries
• Key Challenge #2: Low visibility among decision-makers in the lending and payroll sectors
• Key Challenge #3: No scalable outreach engine in place for high-conversion lead generation

Solution

Strategy Overview:
We deployed a precision-targeted outbound strategy combining email, LinkedIn, WhatsApp, and cold calling to engage with key finance leaders. Through industry benchmarking, data-driven targeting, and personalized outreach, we delivered fast, high-quality engagement in just 12 weeks.

Phase 1: Ideal Customer Profiling & Market Discovery

• Conducted 10+ industry interviews to identify high-demand sectors (P2P Lending and Payroll Services)
• Defined ICP as businesses with high transaction volumes and recurring payment needs
  

Phase 2: Message Development & Channel Strategy

• Built customized outreach flows for LinkedIn, Email, WhatsApp, and cold calls
• Developed messaging templates and follow-up sequences tailored to each vertical’s pain points

Phase 3: Campaign Execution & Optimization

• Launched outbound campaigns using premium data and proprietary tools
• Measured call-to-meeting conversion rates and optimized message frameworks before scaling

Results

• Result 1: 10+ Qualified Meetings with Finance Executives
• Result 2: 4 Million+ Monthly Potential Transactions
• Result 3: IDR 1,000,000,000+ in Potential Monthly Recurring Revenue

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