In search engine optimization (SEO), mastering the fundamentals of link building is a crucial step. Links serve as the backbone of SEO strategy, helping search engines determine a website’s authority and ranking potential.
Among the different types of links, “dofollow” links stand out as some of the most valuable. These links pass authority from one site to another, boosting visibility and strengthening a site’s credibility in search results.
Curious about how they work? Let’s dive into what is dofollow link in SEO with this GetFound article and uncover an entirely new layer of SEO you might not have explored before!
Understanding Dofollow Links
To grasp the concept of what is dofollow link in SEO, it is essential first to understand the mechanics of how search engines rank web pages. In the realm of search engine optimization (SEO), links play a pivotal role.
They are essentially the currency of the internet, allowing Google and other search engines to navigate the interconnectivity of web pages, thereby determining the relevance and authority of a website.
A dofollow link is a type of hyperlink that enables search engines to follow and include the link in their index. When you create a dofollow link from one site to another, you are effectively endorsing the linked content, signaling to search engines that this destination is reputable and worth considering in its search rankings.
Unlike nofollow links, which instruct search engines not to count these links as votes of quality, dofollow links are followed by search engines and can pass on what is known as “link juice” or SEO value to the linked webpage.
Characteristics of Dofollow Links
Knowing what is dofollow link in SEO requires identifying its characteristics. Primarily, a dofollow link provides search engines with the authority or score of the original site to the linked site.
This passing over of link juice is fundamental in the realm of SEO, as it directly influences how the linked page is perceived by search engines.
Since the web is an expansive network of interconnected content, dofollow links serve to channel authority and trust from one page to another, allowing search engines to evaluate the value of the linked page more accurately.
From a technical standpoint, dofollow links do not require any special attribute in the HTML code to be recognized as attributes that dictate a link’s status. By default, all links are dofollow unless specified otherwise.
Also Read: 7 Easy Ways to Identify Short-Tail Keywords for SEO Beginners!
Real-World Examples of Dofollow Links
While exploring what is dofollow link in SEO, it is beneficial to examine real-world examples. Consider an authoritative site in your industry, perhaps a well-read blog or a significant publication.
If they publish an article that includes a hyperlink to your website without any nofollow attributes, that is a dofollow link.
This backlink signals to search engines that your site is trusted and valued by high authority sources, positively impacting your own site’s authority and search rankings.
Another example could be guest blogging on relevant and respected platforms. These opportunities provide not only enhanced exposure but also the chance to gain valuable dofollow links which can bolster your SEO efforts significantly.
Historical Context and Evolution
Exploring the evolution of what is dofollow link in SEO also provides useful insights into its current application.
In the earlier days of the internet, all links were considered dofollow; however, as link spamming became a way to manipulate search engine rankings, the nofollow attribute was introduced by Google in 2005.
This addition allowed webmasters a method to counterlink spam, ensuring that untrustworthy or irrelevant backlinks could be flagged so that they did not affect search rankings.
In the evolving algorithms of search engines, the importance of quality dofollow links remains significant. With smarter algorithms capable of evaluating the quality of backlinks, mere quantities of dofollow links are not enough.
Master SEO Strategies with GetFound!
To wrap things up, understanding what is dofollow link in SEO is key to leveraging backlinks for better search rankings.
These links pass authority, boost visibility, and help search engines assess a site’s credibility. A strong dofollow link strategy means securing backlinks from reputable sources, ultimately improving your site’s authority and performance in search results.
Need expert guidance on building a solid SEO strategy? Just reach out to GetFound!
