Search rankings are always on the move, and sometimes, they shake things up in a big way—that’s what we call Google Dance. But what is Google Dance in SEO? It’s when rankings fluctuate as Google updates its indexing and ranking algorithms, testing different positions before settling on a more stable order.
So, what causes it? And how does it affect your website? GetFound is here to guide you through the ins and outs of Google Dance, so you can stay ahead without breaking a sweat.
Let’s jump in!
Understanding Google Dance
What is Google Dance in SEO? Google Dance refers to the temporary volatility in search rankings caused by Google’s algorithm updates and reindexing processes. During this period, websites may see their rankings rise or fall unpredictably before stabilizing.
Originally, Google Dance was more prominent in the early 2000s when Google updated its search index on a monthly basis. These updates would cause search rankings to shift dramatically for a short period before settling into a new order.
Although Google’s indexing process has evolved with real-time updates, minor ranking fluctuations still occur, resembling the classic Google Dance.
Why Does Google Dance Happen?
Google Dance occurs due to several factors, including:
1. Algorithm Updates
Google constantly updates its ranking algorithms to refine search results and improve user experience.
These changes can temporarily cause instability in rankings as the new algorithm adjusts search results, and essentially the answer to what is Google Dance in SEO.
- Some updates focus on improving content relevance, rewarding high-quality pages, and penalizing low-quality content.
- Major updates like Google Core Updates or Spam Updates can lead to widespread ranking shifts across industries.
Also Read: Brace Yourself for the Huge Impact NLU Will Have on SEO!
2. Indexing New Content
Google continuously crawls and indexes pages, causing temporary ranking fluctuations. Newly published content may rank highly at first before stabilizing.
- Backlink Evaluation
Gaining high-quality backlinks can lead to short-term ranking boosts before settling, while spammy or low-quality links may cause drops.
- Technical SEO Changes
Updates like HTTPS implementation, page speed improvements, or mobile optimization may initially cause fluctuations before benefiting rankings. Structural changes or incorrect redirects can also lead to temporary shifts.
- Competition Adjustments
Competitor optimizations, such as better content, technical SEO improvements, or new backlinks, can influence your website’s rankings. Seasonal promotions or viral content can also cause temporary ranking changes.
How Long Does Google Dance Last?
The duration of Google Dance can vary based on the nature of the algorithm update or indexing process. Typically, ranking volatility lasts anywhere from a few days to a couple of weeks before stabilizing.
How Google Dance Affects SEO
Since Google Dance impacts search rankings temporarily, website owners may experience both positive and negative shifts.
Some key effects include:
- Traffic Spikes or Drops
Websites may see sudden increases or decreases in organic traffic.
- Temporary Ranking Changes
A website ranking on the first page today might drop to the third page tomorrow before stabilizing.
- Data Inconsistency in SEO Tools
SEO tracking tools may show erratic ranking data, making it difficult to analyze performance trends.
- Testing and Adjustments by Google
Sometimes, Google tests different ranking factors before finalizing a search result placement.
Google Dance vs. Algorithm Penalties
It’s essential to distinguish between what is Google Dance in SEO and an actual algorithm penalty. While Google Dance is a temporary ranking fluctuation, a penalty occurs due to violations of Google’s guidelines, leading to long-term ranking drops.
Examples of Google Dance in Action
Imagine a website that consistently ranks #5 for a competitive keyword. Suddenly, after a Google update, it moves up to #2, then drops to #10, and eventually stabilizes at #4 after a few days. This unpredictable ranking movement is a classic example of what is Google Dance in SEO.
Another example is when a newly published blog post starts ranking on the second page of Google, briefly jumps to the first page, then disappears entirely before reappearing in a stable position. This volatility is Google adjusting its search index.
Google Dance Got You Spinning? GetFound Has the Answers!
Understanding what is Google Dance in SEO helps businesses and marketers handle ranking shifts without the stress. Google’s frequent algorithm updates cause natural fluctuations, but knowing how to respond makes all the difference.
Need help making sense of the ups and downs? GetFound’s got the expertise to keep your rankings steady. Contact us today, and let’s turn those search shifts into SEO wins!
