Backlinks play a crucial role in search engine optimization (SEO), but not all links carry the same value.
Among the various types of backlinks, editorial links stand out as the most powerful because they are earned naturally and signal credibility, authority, and trustworthiness to search engines.
Understanding how to build editorial link for the SEO benefit is essential for businesses and digital marketers looking to improve rankings and secure long-term organic traffic.
Want to take your link-building strategy to the next level? Follow these expert-backed steps from GetFound and start earning editorial links that drive real results!
1. Create High-Quality, Link-Worthy Content
The foundation of how to build editorial link for the SEO benefit is high-quality, original content that other websites naturally want to reference and link to.
Best Practices for Creating Link-Worthy Content:
- Publish In-Depth Guides & Tutorials
Create comprehensive, step-by-step resources that become the go-to reference for a specific topic.
- Produce Data-Driven Studies & Reports
Conduct original research and share statistics that journalists and bloggers will cite.
- Develop Unique Infographics & Visual Content
High-quality infographics and charts are highly shareable and attract natural links.
- Write Thought Leadership Articles
Provide expert insights and analysis that other professionals will reference.
When you consistently produce valuable content, websites are more likely to link to it organically.
2. Build Relationships with Industry Influencers & Journalists
Another key factor in how to build editorial link for the SEO benefit is relationship building. Earning editorial links often depends on being recognized and cited by reputable sources.
How to Connect with Influencers & Journalists:
- Engage with Their Content
Comment on their blog posts, share their articles, and build genuine connections.
- Offer Expert Quotes & Insights
Provide valuable contributions to journalists covering your industry.
- Pitch Exclusive Research & Reports
Share unique data that adds value to their articles.
- Network at Industry Events & Webinars
Establish credibility in your niche by participating in discussions.
By building strong relationships, you increase your chances of earning editorial links naturally.
3. Leverage Digital PR & Media Coverage
A powerful strategy in how to build editorial link for the SEO benefit is using digital PR techniques to get featured on high-authority websites, news publications, and blogs.
How to Use Digital PR for Editorial Links:
- Submit Press Releases to News Outlets
When launching a new product, study, or service, get media coverage that results in editorial links.
- Get Featured in Roundups & Expert Panels
Contribute opinions, case studies, or expert tips that media sites feature.
Media features increase brand exposure and help attract high-quality editorial backlinks.
4. Publish Guest Posts on High-Authority Websites
While guest posting is not the same as editorial linking, writing for reputable websites can help increase your visibility, leading to natural editorial links over time.
Best Practices for Guest Posting:
- Contribute Valuable, Non-Promotional Content
Write articles that provide genuine value, not just self-promotion.
- Target High-DA Websites
Focus on websites with strong domain authority and active readership.
- Link to Your Best Resources Naturally
If relevant, reference your high-quality content that adds value to the topic.
Once you establish yourself as a credible writer, other websites are more likely to link to your work naturally.
5. Create Linkable Assets (Tools, Templates, & Resources)
A highly effective strategy in how to build editorial link for the SEO benefit is creating linkable assets—valuable resources that people actively reference in their content.
Examples of Linkable Assets:
- Free Tools & Calculators
Interactive tools like SEO score checkers, budget calculators, or keyword analyzers attract backlinks.
- Downloadable Templates & Checklists
PDFs, spreadsheets, or printable guides that help users complete a task.
- Case Studies & Success Stories
Detailed reports that show real-world applications of strategies.
When your content is useful and evergreen, websites will continue linking to it over time.
Also Read: The Importance of Transactional Intent You Must Take Note Of!
6. Encourage Brand Mentions & Link Attribution
If other websites mention your brand but don’t link back, you can reach out and request attribution.
How to Turn Mentions into Editorial Links:
- Use Google Alerts & Mention Tracking Tools
Identify unlinked brand mentions across the web.
- Politely Request a Link
Contact the website owner and ask them to add a hyperlink to the mention.
- Provide Additional Value
Offer extra insights or resources that encourage them to link back.
This simple strategy helps recover missed link opportunities and strengthens your backlink profile.
7. Maintain Content Freshness & Relevance
To continuously attract editorial links, ensure that your content stays updated and relevant.
How to Keep Content Fresh for Ongoing Links:
- Update Old Articles with New Data & Insights
Refresh outdated posts to keep them valuable.
- Repurpose Content into Multiple Formats
Turn blog posts into videos, infographics, and podcasts.
- Monitor Competitor Link Strategies
Identify trending topics and create better content to attract links.
Websites prefer linking to accurate, up-to-date information, making content freshness essential.
Follow These Steps from GetFound for Maximum Impact!
Mastering how to build editorial link for the SEO benefit takes a mix of high-quality content, industry connections, and smart digital PR tactics. Editorial links are the standard of backlinks, helping to strengthen domain authority, boost rankings, and drive organic traffic over time.
To earn these valuable links, create well-researched content that naturally attracts citations, build strong relationships with influencers, journalists, and bloggers, and leverage digital PR to secure media mentions.
Developing linkable assets like unique studies, tools, or templates can also increase your chances of earning organic backlinks. Keeping content fresh and relevant ensures long-term link-building success.
Looking to refine your backlink strategy? Start implementing these techniques today! Have more questions? Reach out to GetFound!
